The greatest tool for a graphic designer is a creative mind and the ability to imagine.

A defining factor of graphic design can be seen in the application of typography, the structure of a page, the grid,
the choice, scale and positioning of either photography or illustration to reinforce metaphorically the statement
within the text.

Today, the eye and the hand are augmented with digital tools and selecting the appropriate tool is a key skill
in design. It is also a skill to 'set aside’ our technology and create new and original artwork – Free the artist
from the constraints of the monitor and the regime of the software.




Above: Examples of our graphic design, layout and typography. Andrew Dandridge* promotional leaflet.
Living with the Moon e-book publication. A-Z make up flash user interface for on line learning.

* Andrew Dandrige. A client that involved the full range of our services. Including the design and development
of an on-line e-commerce website. A series of promotional leaflets using digital press. Corporate Identity discipline
for a new logo brand image. Interviews and editorial publications (copywriting).